DENTAID EXPERTISE
News for dentistry professionals
DENTAID NANOREPAIR® TECHNOLOGY AWARDED IN NEW YORK
07 Sep 2014
At the close of 2013, New York hosted the 27th Rx Club Show, the leading advertising show in the healthcare industry. The jury, made up of renowned international advertising agencies and of pharmaceutical industry professionals, granted DENTAID an Award of Excellence for its 3D DENTAID Nanotechnology® audiovisual piece.
Hundreds of healthcare communications campaigns from different countries over the globe participate in the Rx Club each year, and only the most innovative and original creations receive awards.
The awarded video, created by DENTAID in collaboration with HC BCN, and recognised for its high quality imagery and real 3D effect, illustrates how DENTAID nanorepair® technology works. This innovative technology is based on hydroxyapatite nanoparticles and has applications in the treatment of tooth sensitivity and whitening.
This state-of-the-art technology has been included in DENTAID’s most recent product launches: Desensin repair® and VITIS® whitening. This is a revolutionary technology that ensures the repair of sensitive teeth and restores their natural white tone.
Research allows DENTAID to continue earning international recognition on all levels; on this occasion, through communication.
You can access the video on DENTAID’s Dentaidtube channel: http://www.youtube.com/user/Dentaidtube
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